Bırakabilirsin – You can quit

QUIT SMOKING, DO NOT QUIT THE LIFE!

When we started to work on the green crescent’s ‘Let’s quit smoking’ project, we wanted it to be a spoken and disseminated project in all channels. It was our priority to reach large mass of people.

Client: Yeşilay
Date: 1 September 2017
Services: SOCIAL MEDIA

Brief

When we start to work on Yeşilay’s ‘You can quit’ project, we wanted it to be a project which is spoken and spreading much in channels. Reaching large masses was one of our priorities.

QUIT
SMOKING,

DO NOT QUIT
THE LIFE!

What did we do?

We have been working on a spreading strategy taking into Yeşilay’s priorities. We made a content production in the channels where the people expressed their thoughts about this project. We said it would not be without Google, and we uploaded the videos about the project to different video sites. Throughout the campaign we worked with 25 different influencers and made each one a strict volunteer of Yeşilay. During our campaign we also read and directed the comments of people about their success stories of quitting cigarettes as if we are Dear Abby.

Where Did We Reach?

We reached to 9.918.729 people at the end of the campaign. We shared 1.464 pieces of social media posts in general. We increased the rate of being mentioned 78%. We provided to earn engagements for the Twitter account of ‘You can quit’ campaign.

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People Reached
0
Sharing
0
Increasing of Mentions %
0
Twitter Engagements