We have been working on a spreading strategy taking into Yeşilay’s priorities. We made a content production in the channels where the people expressed their thoughts about this project. We said it would not be without Google, and we uploaded the videos about the project to different video sites. Throughout the campaign we worked with 25 different influencers and made each one a strict volunteer of Yeşilay. During our campaign we also read and directed the comments of people about their success stories of quitting cigarettes as if we are Dear Abby.