How do we identify Influencer Marketing?
Influencer Marketing is one of the most preferred marketing methods in recent years. At the heart of Influencer Marketing lies in telling people through an Influencer who has a group of people who can influence their thoughts and decisions rather than directly telling a product or service as a brand. The Influencer Marketing method, which we can describe as a subdivision of the Celebrity Endorsement tactic that has been used for so many years, enables brands to tell their products and services with a reasonable budget and an internet reputation that is more important than the high-priced Celebrity Endorsement tactic.
Who is an ‘Influencer’?
Influencer, in the first place, is a human being. Although this is perhaps the simplest definition to make, it is an important point that brands generally miss. Because Influencer projects are not B2B projects, they are B2H (Business to Human) projects. Influencer is the person who has the power to direct and influence the mass of followers with the content he/she produces. It may be a celebrity already recognized in the mainstream media, or someone who is unrecognized by anyone but creates massive amounts of money through social media.