Everything is better with my mother

Halkbank’s mother’s day celebration was different and unique than the other ones.

Client: HALKBANK
Date: 14 May 2017
Services: DIGITAL PROJECT

Brief

Halkbank wanted to prepare a never-seen before Mother’s Day celebration with the movie they made. Our part was to make this celebration idea to be watched, talked and shared as much as possible.

Strategy

We thought ‘Special day contents are successful if they can touch the social media followers’ soul’. So that’s why we tried to think alternative formulas to reach our community’s heart and soul.

It was better to share this emotional Mother’s Day movie throughout the influencers we find close to us rather than sharing this with a banker’s seriousness.

What did we do?

We did the right thing! We have produced alternative versions of Halkbank’s movie, customised it to different target masses by agreeing with 16 influencers from individual categories that we see fit. We shared our movie titled ‘Everything is better with you’ and it’s alternative versions on social media with influencers. On top of that we organised events in Ortaköy and Bagdat Street.

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What did we reach?

The campaign reached wide audiences in a short period of time.

With influencers, we reached 545,508 organic views and got 61,295 engagements as a result.

In total ‘Everything is better with you’ watched 6,413,618 times and got 120,288 engagement.

It was so successful that it was in ‘the most memorable ads of the year’.

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